More and more people will be using their mobile phones for search in the coming decade. And California based Google knows this well. It’s a fact that is at the center of their growth strategy.
To acquire market share in the world of mobile search, Google has created a cell phone operating system called Android. This free operating system for cell phones is designed to offer ease of use and unique functionality in order to win customers over.
The first step, of course is to get the operating system into the hands of customers. And this requires that cell phone carriers choose to use Android. The good news is that in the global recession, cell phone carriers are looking for ways to generate new business. And many of them are starting to look to Google’s Android to provide this.
Case in point: DoCoMo, Japan’s largest cell phone carrier. They are ready to release their first Android powered cell phone in the hopes of gaining new customers and convincing old customers to upgrade phones.
There is also another perk for the cell phone carriers: with Android they receive a pricing advantage that allows them to either increase profit margins or lower prices to draw in more buyers.
Googles take the Japan!